Reporting on results against metrics and increasing engagement at the same time are not common bedfellows. But when the visuals are interesting and include an element of delight, then engagement is not far behind.
The trick is to identify what will create an interesting visual that has an element of delight for each data set being reported on. In this project we used images of cars for measurement of delays to road transport and images of trains when the delay was to train passengers.
By creating this type of graphic, colourful imagery, it is immediately obvious what is being reported on and the results of data reporting become delightful. Delight is a function of experience so wherever delight is created, experience is triggered and it is that experience that provides the vehicle for turning information into knowledge.
Including elements of delight in this type of information design moves dry data sharing into an engagement tool. This is an example of wrapping data in a context that suits the situation best. The data then is available as information that is more likely to become knowledge via the element of included experience.
Experience in this example is included in a number of ways. It is there as in the form of a familiar graph structure – column graphs grow in height as more is accumulated and two columns side-by-side provide a comparison, something that would be recognisable and familiar to the. And experience is included in the use of images of cars to show that road travel is affected and trains to show passenger delays - both being obvious symbols of the state being measure and something they see in the process of doing their job.
The visual language employed to describe the measurements and achievement gateways ensure that the graphs are delightful but not frivolous.