VTIC went from sharing the resources of an in-house studio to having to manage their workload by themselves. When there is no in‑house design studio, work has to be outsourced and the job to do becomes project management and keeping on top of the cohesiveness of their branding. This is a common problem for organisations that aren't quite big enough to have a design manager.
VTIC not only had the problem of outsourcing its creative production but it had also the new responsibility of managing the Victorian Tourism Awards which has its own brand.
VTIC had recently rebranded and had a new brand guide. But, like most small style guides, it only covered the basics and most of those hadn't had any real-world testing to make sure the designs worked in practice.
Over time we have refined their brand guide to reflect the requirements of real-world usage and have created a wide range of materials to match their new style:
VTIC was extremely busy during the COVID lockdowns in Victoria as the tourism industry was decimated. Making sure their digital materials were developed quickly and robustly so that the staff could keep getting their messages out was vital to helping VTIC support its industry.