About Hothouse Design

about hothouse design

Hothouse Design is a bunch of creative people with techy backgrounds. Founded back in the early 90's by Deirdre Wilson and David White, we operate on the principles of quality assurance and process improvement derived from the manufacturing industries where we both started out.

We’ve been around now for more than 25 years with a really stable core staff. Why is this important? Because longevity means we have built many strong relationships with clients, suppliers and our staff. Having a stable core staff means we have an easy way of working together and a long memory for things that have either succeeded or failed. And we see patterns in the cycles of business and communication which we know how to adapt to.

All of the people who work at Hothouse Design come from somewhere other than graphic design. Some have graphic design training on top of their other skills but it is very important to us that we build our skills on top of a technical base. We have engineering, industrial design, manufacturing as well as a few more eclectic skill sets such as horse husbandry and cheffing. All of it provides a broad knowledge base to draw from.

As a consequence of our backgrounds and longevity, Hothouse Design has two core skill sets: information design and design production.


We are in it for the long haul. We are any ally, not a job shop. We work with you and your team to deliver extraordinary business value.

We engage with a limited number of clients so that we can provide depth of expertise and commitment to service. Most come via referral, some we invite. Call us if you would like a long term relationship with a bunch of techy creatives.

Fees for our services are based on the value of our thinking and expertise, we do not charge by the hour.

Information design

We are the only communication design company that can focus on the most vital form of business communication: explaining complexity from an audience’s perspective. Why from an audience’s perspective? Because if your audience, internal to the company or external, don’t understand your information then you have wasted your time. We have created a process for developing information design tools based on a framework designed to translate information into knowledge that improves the effectiveness of information based communications and presentations.

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production services

As timeframes continue to shrink and show no sign of heading in the other direction, our manufacturing skills become our most important asset. We design production processes that eliminate the occurrence of error causing actions and ensure repeatability with consistent quality. These are not the skills you find in most graphic design studios but you find them at Hothouse Design because we aren’t primarily graphic designers.

And we underpin that with living our values of telling the truth and respecting the people we work with.

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