About being sensible

Missives from Hothouse Design

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Icons. The chorus line of context.

David White – Monday, October 29, 2012   


Bless the designers of iconic buildings for they are easy to represent as icons. The buildings, not the designers.

Melbourne’s soccer ground, the square oval, has a distinctive shape that is easily recognised once turned into an icon for use as a landmark. See it on the Southern Link road schematic. Even if you have not seen the building you are likely to recognise the layout of the soccer ground inside. Road schematics are data in context. When developing that context, the decision on what to include determines whether the result makes sense without explanation. The landmarks provide context for the operators when they are zoomed in to close to see intersections. Gotta love an iconic building!

This post is by Deirdre Wilson, Director of Hothouse Design – Australia's most sensible information design company.
Deirdre applies her background in industrial design and design management to the complex and wondrous projects undertaken by Hothouse Design.

Basics. Know what they are. Get them right. Repeat.

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